Customer retention is imperative for e-commerce success, yet many online stores struggle to keep customers coming back long-term. With acquisition costs high and competition fierce, focusing efforts on retention provides a proven path to profitability and growth for e-commerce businesses.
Personalization is quickly becoming a core pillar of successful e-commerce strategies. With consumers overwhelmed by options, personalization helps retailers stand out by delivering tailored experiences that turn browsers into buyers. Research shows 61% of shoppers are more likely to return